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West Texas

West Texas' laid-back, cowboy style brings a refreshing dimension to meetings held there. But don't let the size of the smaller cities in West Texas fool you. These seven destinations keep it big, and keep it real, for meetings, conventions and groups looking for a true Texas experience.


Hosting 250 meetings each year, Nanci Liles, executive director of the Abilene CVB, said the city encourages meeting planners to explore new options that cultivate creativity. To that effect, Abilene recently introduced a program, "BEEF (Be Eventful, Experiential and Fun) Up Your Meeting," where meeting planners are entered into a quarterly drawing for a Perini Ranch tenderloin, when they plan an event at an area attraction or venue.


Amarillo boasts almost 6,000 hotel rooms and features true West Texas attractions, including the Palo Duro Canyon, the nation's second largest canyon with a State Park of nearly 30,000 acres dedicated to outdoor activity; the American Quarter Horse Hall of Fame and Museum; the RV Museum at Jack Sisemore's Traveland, one of two such museums in the country; TEXAS, the outdoor musical drama performed each summer in Palo Duro Canyon State Park; Big Texan Steak Ranch, which now offers hand-crafted beer in the Big Texan Brewery; the Kwahadi Museum and Indian Dancers; and the Panhandle-Plains Historical Museum, the state's largest history museum, located 15 miles south of Amarillo in the town of Canyon.


Lubbock offers more than 5,000 hotel rooms, a variety of meeting spaces, and "a blend of attractions including award-winning wineries, a vibrant arts scene, championship golf course, an eclectic assortment of restaurants, unique shopping, internationally recognized museums, Texas Tech University, the legacy of Buddy Holly, a legendary ranching and music heritage, and much more," said Alyssa Kitten, communications coordinator of the Visit Lubbock CVB.

Venues in Lubbock include the Lubbock Memorial Civic Center; the 15,000-seat United Spirit Arena and the Jones AT&T Stadium, both located on the campus of Texas Tech University; and the Overton Hotel & Conference Center, the only Four-Diamond Hotel in West Texas.

 El Paso:

Located in the westernmost tip of Texas, on the border of Mexico and New Mexico, "El Paso offers affordable meeting space and accommodations along with the unique opportunity to explore the history and culture of Texas and Mexico," said Kimber Foster, advertising and public relations manager of the El Paso CVB. "We pride ourselves on the ability to provide first-class hospitality to organizations with more modest budgets."

El Paso offers approximately 9,600 total hotel rooms, with approximately 675 rooms located downtown.


With several hotel properties having opened this year, "Midland is booming right now," said Brenda Kissko, tourism and public relations manager of the Midland CVB, adding that Midland Center is preparing for renovations. "Being nestled in the heart of downtown among restaurants, bars, nightlife, and our tall skyline, [Midland Center] creates an exciting atmosphere." With several unique facilities, Kissko said opportunities abound for events and immersion experiences.


With more than 3,300 hotel rooms currently available, Odessa also features a variety of specialty attractions and unique facilities. Among its one-of-a-kind spots are three replicas of English landmarks: Shakespeare's Globe Theatre, Stonehenge and White-Pool House.

San Angelo:

Centrally located in the heart of the state, San Angelo boasts approximately 2,000 hotel rooms and a variety of unique venues and activities including the Historic Fort Concho, the San Angelo Museum of Fine Arts, and events on Lake Nasworthy.


Interactive Map:  Click on the map markers below to view featured properties in West Texas






3 Reasons To Book:

1. Subtropical Climate

2. Affordable Rates

3. Winter Hot Spot










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